ABOUT ELENA CHOW
Your business started with an idea that scared the crap out of you...
in the best kind of way
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​ I know that because, well, same.
JOURNEY TO COPY CEO
Taking the leap
Thinking about launching my own copywriting studio brought me back to when I was pregnant, anxiously waiting for my son to make his appearance.
The blend of dizzying excitement, nerves, and daydream-crushing pangs of umm… so what happens next?
But, I couldn’t shake the feeling that I needed to go it alone.
4am Elena would keep me awake at night nattering things like...​​
"There’s more to your 10-year copywriting career than helping the rich man get richer"
"Stop being a small cog in a giant ecommerce machine, it’s time to pave your own way"
"What if you used your copywriting powers for the greater good?"
Then BOOM.
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The pandemic hit. Maternity leave ended. And I stopped dreaming and started doing.
We all have that WHY nestled within our business.
The reason why we went against the status quo and re-wrote the 9-5. The why that fuels us. The real why we keep close to our chest.
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It forms your origin story, today's to-do, tomorrow's goals.
I’ve shared mine, now let's get to the heart of yours.
AT A GLANCE
The Elena Chow Difference
When you work with me you also get a…
1
Reporter
I spent years writing features for glossy mags and I’ve even got a fancy-schmancy Journalism degree that’s hanging up in my home office.
Why should you care? Well, it means I can spot a news-worthy angle a mile-off, spinning your marketing messages into content of all shapes and sizes that people will actually engage with.
2
Strategist
I don’t throw a bunch of words at a page and see what sticks. Every word is carefully considered and ladders back up to your overarching values.
Before a single word is written, I spend a lot of time researching, immersing myself in your business world and coming up with a plan of action that overdelivers on your original brief.
3
Cheerleader
You might have started this business alone, but to grow you need to bring on board people you can trust. People who share and understand your vision.
I only work with businesses that I genuinely connect and align with, so I can wave my copy pom poms better than Kirsten Dunst (and if you get the reference, could we BE more millennial?)
MY CLIENTS ARE A DIVERSE BUNCH.
I'VE RECENTLY WRITTEN FOR:
Money mindset coach
Story-led branding photographer
SaaS start-up for creatives
Branding and design agency
Reiki healer & wellness practitioner
Newborn & family photographer
Luxe 5-star hotel group
Human design reader & alignment mentor
Female-founded activewear brand
WANT TO SEE YOUR BIZ UP THERE?
